SANAD Fund for MSMEs Technical Assistance Facility (TAF), AlHussein Fund for Excellence (HFE)

Improving Operational Efficiency for SMEs through Digitization Webinar Series


The SANAD Fund for MSMEs Technical Assistance Facility and Al Hussein Fund for Excellence aimed to organize a series of webinars for Jordanian SMEs around the topic of digitization and digital transformation.

Designed, developed and implemented a series of five webinars on optimization and digitization for SMEs in Jordan. Identified SME needs through a series of interviews with SMEs, support organizations and financing institutions. Developed and disseminated a questionnaire to ensure webinar content is relevant for the target market. Provided practical tools and available resources in Jordan and in the region for SMEs to refer to when implementing the learnings.

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