The aim of the assignment is to assess the market for MSME financing gaps and identify opportunities for partnerships and expansion of embedded finance solutions in Jordan.
Conducted a mapping of the fintechs providing embedded finance as well as SME embedded finance solutions. Assessed SME demand, finance supply and regulatory environment to provide recommendations on investment opportunities for IFC. Identified three opportunities for IFC to explore further in terms of the support needed for the organizations to provide embedded finance solutions, expand their product offer beyond a certain SME client segment, or develop credit scoring using innovative data sources. Facilitated introductions between IFC and the recommended organizations to pursue.